ABOUT

LIGHTHOUSE started with a simple question; 

What would happen if small and medium organizations could apply the Strategy, Product Planning, Communications, and Go-to-Market best practices that are standard with large businesses?

 

The answer is simple– They grow; Effective marketing is intelligent marketing, no matter the size of your organization.

​

LIGHTHOUSE MARKETING & BUSINESS SOLUTIONS

Provides the optimal mix of planning and getting things done to grow your organization:

• You need to show up at the top of online searches and social– that requires optimized and integrated content and campaigns.

• Key words, ideas and channels for your content and campaigns need to be targeted to specific audiences– so segment focused positioning is crucial.

• How do you create great positioning? You choose segments that are most likely to buy, you analyze their needs and message directly to those needs. At the same time, you focus on long-term on opportunities that best meet segment needs, that fill out your total portfolio, and provide the greatest return on investment.

• And how do you chose the best opportunities? With strategic planning, realistic goal setting and ongoing analysis.

 

Lighthouse has everything you need- Over 20 years of Big Business Best practices, with industry leaders including SAS, Blue Cross and Prudential. Technology, Healthcare, Finance, Energy– we've worked with the best and have delivered market-driven opportunities to small, medium organizations, and nonprofits for over 7 years.

 

When we apply 'Big Business best practices' to your organization you convert prospects, build membership, and grow your business.

 

LIGHTHOUSE AUDIO & VIDEO

Focused on the creative side of marketing– soundtracks, spots, testimonials, for all clients. Sound systems, recording, and musical instruments for houses of worship. Take a look at The Story to get a better understanding of how Lighthouse covers the total marketing mix.

The Story

Elon is known as a great marketing school, but among players, the music department also gets high marks. So it's no surprise that I enrolled as a double major– My life is a balance of strategy on the left side of the equation with creativity on the right.

 

As an audio for video producer (Impromptu Productions), I wrote custom scores for commercials, industrial film; essentially any marketing project that needed a boost.

 

As Director of Marketing for Mirco Technology Unlimited (audio recording technology), I managed the total marketing mix. I gained experience laser-focusing Go-to-Market details while researching long-term 'big-picture' strategies; the integration of planning and execution necessary to get ahead of the demand curve, to differentiate from the competition, and insure long-term profitability.

 

With large organizations, resources were available to invest in the future and I had the opportunity to build and refine key processes that are crucial for cutting edge marketing:

 

• SAS- Building the marketing department, researching new products, expanding thought leadership and rebranding

• Blue Cross- Repositioning products, building processes, creative and communications

• Prudential- Planning new products, getting them to market, and building visibility for new products

 

Combined with the experience of diverse Lighthouse associates, we offer industry standard best practices for smaller organizations. Products, planning, financial, communications, Lighthouse helps your organization grow when we apply key processes so that you can Market like the Big Guys.